Looking at the competition

Over the weekend we were given the tasks 1. To set up a digital sketchbook I.E a Blog and 2. to look at the current festival websites and comment on what elements of the sites we thought were good and what parts of the sites bad.

I started with www.endoftheroadfestival.com the first thing I noticed was that the Buy tickets on the top right contrasts against the background and is always available. The core purpose of these websites is to sell tickets so it's vital to make this as easy as possible for the audience/customer.

The my first take on the website is that they have gone for a rough traditional look of making the website like you are in the woods, camping already. With the uneven carved look of the title typeface  the naturally dull colour theme and styled illustration already give the audience the feeling that this is where they are going to be heading to.